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8 Steps to Choosing the Right Domain Name for Your Business

Robert Cuellar - Wednesday, February 17, 2016


Having managed a domain name registration portfolio with Microvista® for over 5 years has given me a breath of knowledge that I’d like to share with you. I’ve worked with companies who have regretted their domain name decisions. I want to give you some guidance, so you don’t make the same mistakes.

Clients often ask me to give them strategies for choosing a domain and first thing I recommend is to choose something that is short and easy to remember. I realize that’s easier said than done. In fact, you also need to take into consideration a number of other factors.

  1. Make sure the Name is not being Used or Registered in your City.
    If you use a name that is currently registered to another business, you might get a Cease and Desist letter from that business. This will mean transferring ownership to them and losing the $15 annual fee. Another caution is using words or phrases that are copyrighted or trademarked, as this may of course get you into greater legal trouble.

  2. Keep it Short and Simple.
    t is widely understood that people can only remember 7 characters. So having a domain name that is long, complex or difficult to spell will make it challenging to remember for your clients. They’ll get frustrated and just find another company to do business with.

  3. Use a Dictionary or Thesaurus
    Having a Thesaurus and/or Dictionary handy is helpful before searching for a domain name online. You should have a couple hundred names before searching online. As you notice, once you get started, most popular names and single word names are taken.

  4. Choosing Generic Top Level Domains (GTLD)
    Ideally, it would be great if you can find your business name with a .COM extension. If you can’t, try using keywords or marketing terms or a combination of the two to find a domain name. For example, if you’re selling cars, you might search for or

  5. Consider other Top Level Domain Name Extensions
    In the last couple of years, there have been a number of top level domain name extensions released that a business can register. Here a list of them:
    .CO   is an abbreviation for Company
    .ME   is used for personal use and resumes sites
    .BIZ   is short for small business or commercial use
    .NET  is used for Technical sites
    .ORG is mostly used in for nonprofit and trade organizations.

  6. Buying a Singular vs. Plural Domain Name
    Consider buying both the singular and plural domain name, since the cost for annual registration is about $15 per domain name extension.
  7. Don’t Hyphenate or Use numbers
    Unless your business name is hyphenated or has numbers, don’t use either of these. Customers will likely misspell the name of your business and won’t be able to find your website.

  8. Protect Your Brand and Avoid Brand Confusion
    Finding a domain name that matches your brand is critical. So, try finding one that matches or is close to your business name, otherwise you might run into what is called “brand confusion.” In other words, your customers may be landing on your competitor’s site instead of yours.

Final Thoughts

Since choosing the right domain name will have a direct impact on your business, make sure you spend a significant amount of time searching for a catchy, memorable and desirable name.

Remember this is an investment and the right domain name will set you apart from your competition.

Having trouble Finding a Domain?

 Let us help you suggest alternative names or schedule a COMPLIMENTARY one hour consultation to learn more about all of our services.



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